{"id":2388,"date":"2019-12-02T09:49:40","date_gmt":"2019-12-02T09:49:40","guid":{"rendered":"https:\/\/www.grantnews.com\/?p=2388"},"modified":"2022-11-23T09:30:20","modified_gmt":"2022-11-23T14:30:20","slug":"giving-tuesday","status":"publish","type":"post","link":"https:\/\/www.grantwatch.com\/grantnews\/giving-tuesday\/","title":{"rendered":"Giving Tuesday"},"content":{"rendered":"\n

Thanksgiving was last week, a day where we all sit down and eat with our families or friends and give thanks for all the blessings in our lives. Thanksgiving is a day where we commemorate the help that Indigenous People or Native Americans gave to the pilgrims so that they would survive the season. <\/p>\n\n\n\n

Every year, the day after Thanksgiving (the holiday falls on the fourth Thursday of November), is a day that has been dubbed Black Friday, a name given in recent decades that refers to the heavy foot traffic that occurs in stores, since this day is the busiest day of the entire shopping year. Although Thanksgiving is a day where we commemorate the indigenous people it has also become synonymous with shopping. Now, as much fun as shopping the major sales that occur on Black Friday is (fun may not be the correct word), the nonprofit world has its own Black Friday-esque holiday, one that works in quite the reverse of the consumerist nature of Black Friday, called Giving Tuesday. 
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\"Giving<\/figure>\n\n\n\n

What is Giving Tuesday?<\/h2>\n\n\n\n

Giving Tuesday, which falls on December 3rd this year, always falls out on the Tuesday after Thanksgiving. It is considered to be the biggest day of the year for charitable giving, and though the self-declared holiday has only been around since 2012, it\u2019s made a huge impact. The idea for Giving Tuesday was announced in October of 2012, and the first actual annual Giving Tuesday was launched on November 27th of that same year. Giving Tuesday was founded by a partnership between the 92nd St Y and the United Nations. It has spun out into a global movement over the next seven years and has changed the way that people perceive the act of giving to others. <\/p>\n\n\n\n

The three founding partners on this initiative were Skype<\/a>, Mashable (a technology company)<\/a>, and Cisco<\/a>, with other companies announcing their own initiatives after the fact. Those companies included Microsoft<\/a>, Sony<\/a>, ALDO<\/a>, Case Foundation<\/a>, Phoenix House<\/a>, Heifer International<\/a>, and Starwood Hotels<\/a>. That was only the beginning because Giving Tuesday has grown exponentially since its inception, within one year, the amount donated to nonprofits doubled<\/a>, with even more organizations and partners taking part. <\/p>\n\n\n\n

Watch Your Numbers<\/h2>\n\n\n\n

Here are some statistics about Giving Tuesday, that display the magnitude of this movement, and it\u2019s growth in the near-decade of its existence.<\/p>\n\n\n\n