{"id":7724,"date":"2020-12-07T18:02:07","date_gmt":"2020-12-07T23:02:07","guid":{"rendered":"https:\/\/www.grantwatch.com\/grantnews\/?p=7724"},"modified":"2020-12-10T17:52:11","modified_gmt":"2020-12-10T22:52:11","slug":"everything-you-need-to-know-about-google-ad-grants","status":"publish","type":"post","link":"https:\/\/www.grantwatch.com\/grantnews\/everything-you-need-to-know-about-google-ad-grants\/","title":{"rendered":"Everything You Need To Know About Google Ad Grants"},"content":{"rendered":"\n<p>The Google Ad Grant program is a $10,000 in-kind grant that Google awards to nonprofits to be used for advertising on Google&#8217;s platform. The program was designed to help nonprofits increase visibility for their organization. The ads are Pay Per Click (PPC) ads that nonprofits can use to drive targeted traffic to their sites.<\/p>\n\n\n\n<p>High-profile nonprofits like the American Cancer Society and Habitat for Humanity use Google Ads to achieve their marketing goals by combining Ad Grants and Paid Ads to expand their reach. They used free tools like Google Analytics and&nbsp;Tag Manager&nbsp;to measure their conversion values. As a result, the charity noted a substantial increase over the next six months.<\/p>\n\n\n\n<p>If you are new to digital marketing, Google has provided&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/GoogleGrants\" target=\"_blank\" rel=\"noreferrer noopener\">a set of videos<\/a>&nbsp;to guide you through the various elements of a successful digital campaign where you will learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Designing your social media strategy<\/li><li>Start and build your campaign<\/li><li>Tracking your conversions<\/li><\/ul>\n\n\n\n<p>Nonprofits that qualify for the Google Ads Grant will get USD 10,000 in in-kind Google Ads advertising every month. If you\u2019re tracking donations, purchases, and fees, then Google suggests using a <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7684216\" target=\"_blank\">maximizing conversion bidding<\/a> strategy. <\/p>\n\n\n\n<p>Your organization can manage the ad campaigns internally, or you can get help from one of Google\u2019s Ad Grants certified professionals. If you choose to manage your ad campaign by yourself, here are a few guidelines to keep in mind:<\/p>\n\n\n\n<p>Be sure to post ads that are relevant to what your consumers are looking for. Select keywords you\u2019d like to show an ad for and put them into themed ad groups so you can show ads related to those keywords. Also, separate your ad groups into campaigns to allocate your budget to the topics that are most important to you. &nbsp;<\/p>\n\n\n\n<p>Write no less than 3  compelling ads per ad group. Make these ads relevant to the keywords in that ad group. <em>The ads will rotate and prioritize the ads that are performing better than others in the ad group<\/em>.<\/p>\n\n\n\n<p>When creating your ad, use short, non-repetitive sentences. Do not use uncommon acronyms and abbreviations. &nbsp;And, be sure to feature the unique aspects of your organization and service.<\/p>\n\n\n\n<p>When choosing keywords, ask yourself which words or phrases would you would type into the Google search box to find your organization&#8217;s programs and services. Then, use Google&#8217;s&nbsp;<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\">Keyword Planner<\/a>&nbsp;to find related keywords and group them in ad groups. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/support.google.com\/grants\/answer\/98870?ref_topic=3500125\"><img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"384\" src=\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/12\/image.png\" alt=\"\" class=\"wp-image-7805\" srcset=\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/12\/image.png 422w, https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/12\/image-264x240.png 264w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h.n4mbz6asbg2s\"><strong>How to  Create Your Google Ad Grants Account<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Get details on the Google for Nonprofits grant <a href=\"https:\/\/www.grantwatch.com\/grant\/192798\/in-kind-donations-of-internet-advertising-to-usa-canada-and-international-nonprofits-to-raise-awareness-of-their-cause.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li><li>Log into your nonprofit account and fill out the eligibility form. You\u2019ll find this under the \u2018Google Ad Grants\u2019 heading.<\/li><li>Select the \u2018Activate\u2019 option.<\/li><li>You\u2019ll then see an eligibility form. Here, you\u2019ll tell Google more about your organization and confirm your entitlement to a grant.<\/li><li>Once you\u2019ve completed the form, go back to your Google for Nonprofits account and click \u2018activate\u2019 again.<\/li><li>Then, you should see a checkbox. Confirm you\u2019ve filled the eligibility form out, and click \u2018activate.\u2019<\/li><\/ol>\n\n\n\n<p>Activation can take up to three business days. <em>Note, your Google for Nonprofits\/Ad Grants accounts need the same username.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Grant<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.grantwatch.com\/grant\/177324\/grants-to-usa-nonprofits-for-ecological-conservation-advertising-campaigns.html\" target=\"_blank\" rel=\"noreferrer noopener\">Grants of up to $15,000<\/a> to USA nonprofits for advertising campaigns that further the cause of wildland preservation. Priority will be given to projects that are likely to have immediate and measurable on wildland ecosystem restoration and conservation over those that are purely educational.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Ad Grant program is a $10,000 in-kind grant that Google awards to nonprofits to be used for advertising<\/p>\n","protected":false},"author":19,"featured_media":7807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[118,147,143],"tags":[],"class_list":["post-7724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grants","category-latest","category-nonprofit"],"yoast_head":"<!-- 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To get the most out of the\u2026","rel":"","context":"In &quot;Grants&quot;","block_context":{"text":"Grants","link":"https:\/\/www.grantwatch.com\/grantnews\/grants\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/05\/Untitled-design-49.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/05\/Untitled-design-49.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/05\/Untitled-design-49.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/05\/Untitled-design-49.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/05\/Untitled-design-49.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/05\/Untitled-design-49.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":19227,"url":"https:\/\/www.grantwatch.com\/grantnews\/how-nonprofits-can-optimize-their-google-ads-account-and-maximize-their-10000-google-ad-grant\/","url_meta":{"origin":7724,"position":2},"title":"How Nonprofits Can Optimize Their Google Ads Account and Maximize Their $10,000 Google Ad Grant","author":"Sivan Revivo - 9Marketing","date":"May 6, 2022","format":false,"excerpt":"At this stage, you have probably already applied for the Google Ad Grant, been accepted, and are interested in learning more about how to leverage your up to $10,000 per month grant. Whether you've applied for the Google Grant Ad or not, below are essential points to consider how Google\u2026","rel":"","context":"In &quot;Grants&quot;","block_context":{"text":"Grants","link":"https:\/\/www.grantwatch.com\/grantnews\/grants\/"},"img":{"alt_text":"Optimize Your Nonprofit Google Ads Account","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Optimize-Your-Nonprofit-Google-Ads-Account.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Optimize-Your-Nonprofit-Google-Ads-Account.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Optimize-Your-Nonprofit-Google-Ads-Account.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Optimize-Your-Nonprofit-Google-Ads-Account.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Optimize-Your-Nonprofit-Google-Ads-Account.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Optimize-Your-Nonprofit-Google-Ads-Account.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":70502,"url":"https:\/\/www.grantwatch.com\/grantnews\/free-google-tools-to-boost-productivity-and-real-world-impact\/","url_meta":{"origin":7724,"position":3},"title":"Free Google Tools to Boost Productivity and Real-World Impact","author":"Danika","date":"October 31, 2025","format":false,"excerpt":"Organizations can leverage free Google tools, working in tandem alongside a clear grant management strategy, to boost productivity and increase online visibility. In truth, grants and funding opportunities, like those found on GrantWatch, help your organizations grow and boost their budgets. However, Google offers a full suite of no-cost resources.\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.grantwatch.com\/grantnews\/general\/"},"img":{"alt_text":"A woman leads a presentation with a flip chart displaying Google app icons, illustrating how nonprofits can use Google tools to improve organization, communication, and grant management.","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2025\/10\/113_img-950x650_4-1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2025\/10\/113_img-950x650_4-1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2025\/10\/113_img-950x650_4-1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2025\/10\/113_img-950x650_4-1.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7494,"url":"https:\/\/www.grantwatch.com\/grantnews\/how-to-market-your-nonprofit\/","url_meta":{"origin":7724,"position":4},"title":"How to Market Your Nonprofit","author":"Staff Writer","date":"November 15, 2020","format":false,"excerpt":"To increase awareness or expand the reach of your nonprofit organization, you need to market. 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That means that for nonprofits to be efficient, budgets for marketing may be smaller than that of a general corporation. 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