How to Attract Employees to Your Nonprofit
Finding good talent, regardless of the economy, is a common challenge that all employers face. It can be even more difficult for nonprofits to source quality employees considering the financial constraints and salary limitations associated with these organizations. But there is good news! There are a lot of ways to attract employees to your nonprofit. Sometimes, all it takes is a little creative thinking.
Nonprofit organizations bring people together to work toward a common goal aimed at making our world a better place and providing aid to those in need. It’s important work and nonprofits rely on a lot of moving parts to get the job done, not the least of whom are its solid, reliable employees. That said, dedicated employees must feel their contributions mean something in order to remain with the organization. The best way to do this is to have a plan to attract and retain viable candidates. GrantWatch is proud to shine a little light on some creative tips to attract employees.
Tips to Attract Nonprofit Employees
- Good Reviews: Social proof is one of the best ways to demonstrate that your nonprofit is a place where employees can be proud to work. You can show this in the form of client testimonials on your website and reviews on Google and social media. Reviews from employees, former and current, on job boards. Additionally, positive PR and media stories can enhance your organization’s attractiveness to potential clients.
- Ensuring your branding is a positive reflection of your nonprofit’s mission. This helps attract employees who are the right fit for your organization. You want to have your marketing materials and pieces be visually attractive and up to date. Also, any written or spoken communication should reflect an appropriate tone.
- A strong presence on social media can serve as a point of introduction to potential employees. This presence can help your potential employees learn more about your organization. So it is important to keep branding and messaging in line with your organization’s mission.
- Offering a competitive salary and benefits can be key to attracting the right workers. Though many workers will sacrifice to support a great cause, keeping salary and benefits competitive will be an important factor in employee attraction and retention. When workers are properly compensated and able to meet their expenses, this can contribute to a satisfying workplace.
- Room for growth and having the ability to take on career-enhancing and rewarding projects is another important piece of employee attraction. If a worker isn’t given meaningful tasks and the opportunity for growth, they are likely to move on in their search and career.
Alternate Ways to Attract Nonprofit Employees
- Freelancers: You can hire freelancers on a per-project basis, which can keep costs down in comparison to employing a full-time employee. You can find freelancers for skills such as grant writing on job boards. GrantWriterTeam.com is a site where you can find freelance grant writers.
- Interns: Many talented students are looking for real-world experience. You can offer them the experience needed to jumpstart their careers, in exchange for allowing them to work and learn from experienced staff. You can also team up with local colleges and universities to find the right fit.
- Volunteers: There are also many talented retired professionals, who would love to help support a worthy cause. There are volunteer match services out there that match volunteers with organizations.
The GrantWatch team hopes you and your nonprofit organization found these tips helpful for ideas to source employees for your nonprofit. Further, we applaud your efforts to bring about positive change and offer aid to underserved communities.
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