10/05/20 4:00 PM
Grants of up to $5,000 to Iowa nonprofit organizations, businesses, and government entities for projects that increase tourism. The purpose of this program is to attract people to visit and relocate to Iowa. Funding is intended for expenses directly related to the implementation of a tourism-related marketing initiative, event, or meeting.
The Iowa Tourism Grant (ITG) Program promotes tourism in Iowa by funding tourism-related marketing initiatives, meetings and events that benefit both local economies and the state's economy. Preference will be given to those that support the overall marketing plan of the Iowa Economic Development Authority (IEDA) in terms of its target audiences and messaging.
IEDA/Iowa Tourism Office Marketing Plan
COVID-19 has had a tremendous impact on the tourism industry. In order to recover from the pandemic and to reinvigorate the state’s economy, the Iowa Tourism Office is currently focusing its efforts on instilling consumer and traveler confidence. Despite temporarily pivoting to focus on inspiring travel when it is safe to do so, the research for the This Is Iowa campaign still remains as the foundation for marketing efforts. Travel Iowa will continue to pursue the state’s need to attract more people – visitors and residents – to both explore within and to relocate to Iowa. The multi-phase research study, which informed the development of the This Is Iowa campaign, still remains valid. IEDA’s integrated marketing campaign will continue to deliver consistent messaging about Iowa’s benefits for travelers, residents and future residents with a focus on coming to Iowa when it is safe and the time is right.
IEDA/Iowa Tourism Office Target Audiences
IEDA/Iowa Tourism Office Messaging
For eligible expenses, see https://www.traveliowa.com/userdocs/pages/ITG_Guidelines_FY2021_FINAL.pdf#page=2.
GrantWatch ID#: 144235
ITG awards range from $2,500 to $5,000. All funds requested must be whole numbers between $2,500 to $5,000 and be in increments of $100. (i.e., $2,500; $2,600; $2,700; etc.)
All project expenses must be incurred within the calendar year (January 2021 – December 2021).
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