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Iowa Tourism Grant

Grants to Iowa Nonprofits, For-Profits, and
Government Agencies to Promote Tourism

Agency Type:


Funding Source:

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Travel Iowa

Deadline Date:

10/05/20 4:00 PM


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Grants of up to $5,000 to Iowa nonprofit organizations, businesses, and government entities for projects that increase tourism. The purpose of this program is to attract people to visit and relocate to Iowa. Funding is intended for expenses directly related to the implementation of a tourism-related marketing initiative, event, or meeting.

The Iowa Tourism Grant (ITG) Program promotes tourism in Iowa by funding tourism-related marketing initiatives, meetings and events that benefit both local economies and the state's economy. Preference will be given to those that support the overall marketing plan of the Iowa Economic Development Authority (IEDA) in terms of its target audiences and messaging.

IEDA/Iowa Tourism Office Marketing Plan

COVID-19 has had a tremendous impact on the tourism industry. In order to recover from the pandemic and to reinvigorate the state’s economy, the Iowa Tourism Office is currently focusing its efforts on instilling consumer and traveler confidence. Despite temporarily pivoting to focus on inspiring travel when it is safe to do so, the research for the This Is Iowa campaign still remains as the foundation for marketing efforts. Travel Iowa will continue to pursue the state’s need to attract more people – visitors and residents – to both explore within and to relocate to Iowa. The multi-phase research study, which informed the development of the This Is Iowa campaign, still remains valid. IEDA’s integrated marketing campaign will continue to deliver consistent messaging about Iowa’s benefits for travelers, residents and future residents with a focus on coming to Iowa when it is safe and the time is right.

IEDA/Iowa Tourism Office Target Audiences

  • Young adults (Gen Z and Millennials ages 22-29) looking to start and/or grow a career and gain new experiences
  • Young families (Millennials and Gen X ages 30-39) wanting to make family memories and discover a work/life balance
  • Middle-aged adults (Gen X and Boomers ages 40-55) with disposable income that may recommend Iowa to younger generations

IEDA/Iowa Tourism Office Messaging

  • Affordability of travel and cost of living/doing business
  • Economic viability of communities and careers
  • Natural beauty for visiting and quality of life
  • Culture and lifestyle from art to festivals, breweries and restaurants

For eligible expenses, see

GrantWatch ID#:

GrantWatch ID#: 144235

Estimated Total Program Funding:


Estimated Size of Grant:

ITG awards range from $2,500 to $5,000. All funds requested must be whole numbers between $2,500 to $5,000 and be in increments of $100. (i.e., $2,500; $2,600; $2,700; etc.)

Term of Contract:

All project expenses must be incurred within the calendar year (January 2021 – December 2021).

Additional Eligibility Criteria:

Applicants must be a tourism-related entity based in Iowa. This includes nonprofits, for-profits, cities, counties, and regional government and planning entities. Organizations aren’t required to be members of their respective region (Central Iowa Tourism Region, Eastern Iowa Tourism Association or Western Iowa Tourism Region) to apply.

Applicants may submit one application per funding cycle. The same project cannot receive funding from the ITG program two years in a row.

Any expense that doesn’t directly relate to the project is ineligible for funding. Examples include:
- Staff salaries and wages
- Vertical infrastructure
- Equipment and software
- Postage
- Marketing programs already subsidized by the Iowa Tourism Office or a tourism region
- All travel, meal and lodging costs of staff and contractors
- Alcoholic beverages
- Solicitation efforts
- Lobbying fees
- Projects that receive funding from the Regional Sports Authority District program
- Prizes given to participants or attendees

Pre-Application Information:

The deadline is 4:00 p.m. on Monday, October 5, 2020. Grant awards will be announced in November.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.


Contact Katie Kenne with questions: or 515.348.6258

URL for Full Text (RFP):

Geographic Focus:

USA: Iowa

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