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Sports Marketing Event Support Fund Grants

Grants to Virginia Beach, Virginia Organizations
for Athletic Events to Increase Tourism

Agency Type:


Funding Source:

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City of Virginia Beach - Convention and Visitors Bureau

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Grants of up to $10,000 to Virginia Beach, Virginia organizations for athletic events within the city. Eligible events may consist of tournaments, exhibitions, games, and other sports-related events that are planned, promoted, played, or presented within city limits.

This program is intended to assist organizations in attracting sports opportunities that meet one or more of the following criteria:
-Generate year-round overnight visitation
-Contribute to the quality of life in Virginia Beach through sport
-Generate regional and/or national media exposure for the City
-Increase out-of-area economic impact

Desired Outcome:
To attract high quality amateur and professional sporting events, conferences and meetings which, in turn, advance and promote year-round tourism, economic impact and quality of life in the City of Virginia Beach through sport.

Allowable Expenses:
-Promotion, Marketing, and Programming
-Paid advertising and media buys outside of Hampton Roads
-Production and technical expense
-Site fees/costs (labor, rentals, insurance, security, maintenance, etc.) as approved by the Sports Marketing Unit Grant Review Committee.
-Rights fees, sanction fees and non-monetary awards
-Travel for special officials or performers on as approved by the Sports Marketing Unit Grant Review Committee.
-On-site hospitality (not including alcohol)

GrantWatch ID#:

GrantWatch ID#: 149274

Estimated Size of Grant:

A maximum of $10,000 will be awarded.

Additional Eligibility Criteria:

Grants are made to organizations for qualifying events in the City of Virginia Beach.

Not Funded:
-General operating or administrative expenses, including staff, officials, travel to solicit events
-Building, renovating, and/or remodeling a facility
-Purchase of permanent equipment
-Debts occurred prior to the grant
-Printed programs which solicit advertising
-Off-site hospitality or social functions which include alcohol
-Expenses of a City of Virginia Beach sports team or organization traveling outside of the area to compete.

Pre-Application Information:

Applications must be received prior to the event and before the deadlines listed below. Grants will be approved three times per year. A grant application and supporting materials must be submitted by one of the following three dates:
-February 5
-June 5
-October 5

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Nancy Helman, Director of Sports Marketing

Dani Timm, Sports Marketing Sales Manager

Convention and Visitors Bureau
Sports Marketing
2101 Parks Ave. #500
Virginia Beach, VA 23451


URL for Full Text (RFP):

Geographic Focus:

USA: Virginia: City of Virginia Beach