Forty percent of the Fayette County Lodging Tax is appropriated for a grant program specifically established to support the county’s tourism assets. Awards are granted annually on the basis of merit as determined by the Fayette County Tourism Grant Review Committee and administered by the Fayette County Commissioners and GO Laurel Highlands (GO LH) (Laurel Highlands Visitors Bureau). Thus, grant funding must be primarily used for marketing and advertising expenses that target potential visitors who reside outside of the Laurel Highlands counties and whose visit is likely to result in an overnight stay.
Marketing Grants: Marketing and advertising programs must be targeted to media that primarily reach visitors outside of Fayette County. Cooperative programs, which include tourism partners in the three-county Laurel Highlands region, are eligible. Tourism-related marketing expenses are eligible for funding providing the contractor is with a 3rd party organization and not affiliated with the requesting organization in any way. Eligible expenses including but not limited to:
Capital Project Grants: Capital improvements that benefit tourism and augment the visitor’s experience by developing new or enhancing existing Fayette County nonprofit tourist attractions or amenities will be considered. Funds may be used as matching grant funds for implementation of capital improvement projects.
Operational Expense Grants: Grants for rent, utilities, land phones (not mobile service), office equipment such as desks, chairs, computers, software, copy machines, etc., consumable supplies such as stationery, paper, postage, etc. will be considered.
Visitor Center Grants: