Ready, Set, Go! (RSG) Grant Program

Grants to Wisconsin Destination Marketing
Organizations to Host Sporting Events

GrantWatch ID#: 156091
Agency Type:


Wisconsin Department of Tourism

09/01/17 Midnight

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Grants of up to $20,000 to Wisconsin destination marketing organizations (DMOs) to host competitive sporting events that will create a positive economic impact. This program enables DMOs to secure events requiring an up-front financial commitment. The goal of this program is to generate visitor spending by securing or creating competitive sporting events with a structure that draws both a spectator/athlete base for the event and an economic impact for the area.

Program Purpose:
-Attracting sporting events to your community creates serious economic impact.
-Sports marketing is one of the fastest growing niches around.
-Gives Wisconsin a competitive edge and top-of-mind awareness when organizing committees have numerous choices.

The Wisconsin Department of Tourism recognizes the growth potential of the sports marketing niche as an economic driver in the state. It’s an especially competitive segment of tourism – attracting amateur and professional sports events. It is also a lucrative and growing segment. To assist destinations in securing competitive sporting events that require an upfront cash or financial commitment, the Department offers a unique sports partnership program.

Funding may be used for bid fees and other allowable venue, site, and municipal fees.

The purpose of the fund is to assist destinations as they bid for national or Midwest regional competitive sporting events that generate hotel overnights and a significant economic impact for the area where they will be held. Examples include, but are not limited to, NCAA AAU tournaments, baseball/softball tournaments, rodeos, sailing, drum and bugle corps competitions, hockey, basketball, triathlons, marathons, snowmobiling, and skiing. Sports camps are not considered a competitive event.


Amount available per destination/per request is 50% of a bid fee or 50% of other allowable site/venue/municipal fees, up to a maximum of $20,000 during the State fiscal year (may be for multiple applications).

Applicant must be the recognized destination marketing organization (DMO) in the area.

Organizations receiving funding from the Ready, Set, Go! fund may not also request funding from the Joint Effort Marketing (JEM) grant fund for the same event, during the same fiscal year

Events that have been secured prior to the written grant application are not eligible.

Organizations or events funded through statutorily required expenditures (earmarks) are not eligible for funding.

This grant does NOT fund in-state events that are regularly scheduled or which routinely rotate to destinations within the state.

Events that have been previously hosted in Wisconsin will be considered for grant funding based on the competitive nature of the bid, as well as prior event evaluation and documented economic impact.

Grant funds may not be used for the purchase of alcoholic beverages or other items deemed inappropriate for the use of state funds.

Applicant DMO must match the granted dollar amount.

The Department of Tourism reviews applications three times each year. The deadline for applications is midnight January 1, April 1 and September 1.

Applications must also be submitted at least 90 days prior to the event.

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

Heidi Schultz, Grants Coordinator
(608) 261-6272

Wisconsin Department of Tourism
201 W. Washington Ave.
P.O. Box 8690
Madison, WI 53708-8690

See the full text of this grant

USA: Wisconsin

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