International Airline Co-op Program

Florida Commission on Tourism, Visit Florida

Agency: State

GrantWatch ID #165052

Grant Description

Grants to Florida airlines, airports and destination marketing organizations for marketing programs that will promote ticket sales for inbound flights to Florida airports. The purpose of this program is to stimulate the Florida economy by expanding international air service to the State.

Proposals must include a marketing plan that promotes or markets international inbound Florida flights. Eligible marketing activities include public relations events, business to business marketing, familiarization trips, or advertising such as broadcast, digital, print, out of home, direct male, and social media.

Visit Florida will match 100% to the DMO or Airport up to $250,000 for the new scheduled service.

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Eligibility:

Others (see text field entitled "Additional Eligibility Criteria" for clarification)

Additional Eligibility Criteria:

Proposals will be accepted by VISIT FLORIDA under this International Airline Co-op Program from a Florida DMO, Florida Airport or Airline.

To qualify for consideration proposals must adhere to the following:

-Only new scheduled or chartered international flights—no renewed, re-positioned or up-gauging flights will be eligible;

-The international scheduled air service must operate at a minimum of one day/week and must continue operation of the flight for a minimum of 6 consecutive months;

-The aircraft must have a minimum of 100 seats;

-New international charter service will be considered on a case-by-case basis, but at minimum the charter must operate once per week for a minimum of 12 weeks.

-Proposals will not be accepted under this program that market outbound flights.

Pre-Application Information:

The Airline participating in the Co-op Program must provide a dollar for dollar match. The Airline match can include in-kind, which may be donated advertising by the Airline; airline tickets or seats for tour operators, media and travel trade familiarization (FAM) trips; events related to the opening flight.

Submit proposals online here: https://visitflorida.formstack.com/forms/internationalairlineprogram

Additional Funding Information:

Estimated Size of Grant:

Up to $250,000.

Term of Contract:

Proposals must be accepted and a contract fully executed prior to the start of any marketing related to the inaugural flight.

Proposals must be received by March 31, 2016 for the Airline Co-op Program for marketing campaigns starting by July 1, 2015 to June 30, 2016.

All proposals received after March 31, 2016 should be for marketing campaigns starting after July 1, 2016.

Contact Information:

Heather Collins, Senior Contracts Manager
850-205-3821
contractsteam@visitflorida.org

Visit Florida
2540 W. Executive Center Circle, Suite 200
Tallahassee, FL 32301