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Share the Spirit Grant

Grants to California Nonprofits, Schools, and Agencies
in Eligible Areas to Benefit Local Communities

Agency Type:

Foundation / Corporation

Funding Source:

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Contra Costa Crisis Center and Bay Area News Group

Deadline Date:

08/16/21 12:00 PM


Request a Grant Writer

Grants of up to $15,000 to California nonprofit organizations, schools, and public agencies in eligible areas to benefit local communities. Funding is intended to improve the winter season for the most underprivileged residents of the counties through holiday programs and outreach. To be considered, requests must include a story topic for publication in Bay Area News Group Media. Strong consideration will be given to applications with willing interview subject(s). Eligible programs benefit the residents of Alameda and Contra Costa Counties.

The Share the Spirit campaign’s purpose is to 1) illuminate the needs of residents in the local community; 2) generate interest and awareness of nonprofit service agencies and encourage civic philanthropy; 3) provide funding for programs that serve East Bay children, individuals, and families.

Share the Spirit will consider grant requests for:

  • Existing programs, expansion of program, and projects that are time-limited in nature
  • New programs/organizations that demonstrate clear and relevant goals.
  • Programs and educational activities that seek to build capacity. 

The Share the Spirit program is interested in funding initiatives/organizations that:

  • Provide excellent story topics to highlight good work of individuals and/or organizations, with special consideration given to submissions with specific program beneficiaries willing to be interviewed by Bay Area News Group.
  • Expose readers/influencers to community needs and specific populations; organizations with social media and digital abilities and demonstrated reach.
  • Represent diverse populations and geographic areas within Alameda or Contra Costa Counties.
  • Impact/create a favorable perception of the nonprofit sector.
  • Create meaningful impact for residents of Alameda and Contra Costa Counties. 

Beginning prior to Thanksgiving Day and continuing through early January each year, the Bay Area News Group publishes a series of Share the Spirit stories illustrating specific community needs and offering readers a direct opportunity to make donations. Share the Spirit grants support needs
like therapeutic equipment for children with autism, computers to help homeless people look for jobs and housing, sleeping bags for the homeless, holiday gifts for children in foster care, and much more in Alameda
and Contra Costa Counties. A good story should be compelling, unique, emotional, and relatable. For samples of previous stories visit story archives:

For information about interviews and extended media, see:

GrantWatch ID#:

GrantWatch ID#: 166360

Number of Grants:

Approximately 30- 40 grants will be awarded.

Estimated Size of Grant:

$3,000 - $15,000

Term of Contract:

Grantees will use Share the Spirit funds to enhance the winter season or enrich the on‐going necessities of life for their program participants during November, December, and/or January 2020-21.

Additional Eligibility Criteria:

Organizations eligible for grant funding are 501(C)3 nonprofits, schools, and other public entities located in or serving the communities in Alameda and Contra Costa Counties.

Grantees will represent a wide diversity of programs, populations, and geographic areas with particular emphasis on youth, families and seniors across both counties served.

The Share the Spirit program generally WILL NOT consider grant requests for:
- Programs/projects outside the priority areas or taking place outside the Alameda and Contra Costa County area.
- Grants to individuals, businesses, or private foundations.
- Endowment, capital campaigns, or support for fundraising events.

Pre-Application Information:

The application portal opens on August 1, 2021, at 8:00 AM. The portal closes on August 16, 2021, at 12:00 PM. There is a cap of 80 applications accepted. The portal will close sooner if the capacity is reached before August 16.

Calendar/Grant Due Dates:
- August 1, 2021, 8:00 am: Grant Application Portal opens.
- August 16, 2021, 12:00 pm (noon): Grant Application Portal closes
- September 2021: Grantees notified
- October 1, 2021: Funds distributed
- October 2021: Grantees selected for story publication; those selected will be contacted by Bay Area News Group staff. ALL grantees must have an organization contact available throughout the month of October to coordinate with journalists.
- November 2021 – January 2022: Share the Spirit features published in East Bay Times
- February 4, 2022, by 12:00 p.m. (noon): Post-Grant Reports due

Not all grantees will be selected for a story, but all applicants must be willing and able to provide story topics. If selected for a story, a representative from your organization will be contacted, and a prompt and courteous response is necessary. Time is required to coordinate for the interviewee, reporter, photographer, and publish date, so delayed response can mean that the reporter will select a different organization to be profiled.

Most activity for stories – reporter contact, interviews of clients, photography, etc. - will take place in late September, October, and early November, even if a story may not be published until December or January. Applicants should plan to have story subject person(s) available in October.


Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online (from August 1):

Submit a question online here:

Share the Spirit
POB 3491
Walnut Creek, CA 94598

URL for Full Text (RFP):

Geographic Focus:

USA: California: Alameda and Contra Costa Counties

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