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Grants to New Brunswick Charities and Qualified Donees in Eligible Counties to Address Social Issues

Community Investment Process


GrantWatch ID#

Funding Source
United Way Saint John, Kings, Charlotte
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Geographic Focus
Canada:New Brunswick: Saint John, Kings, and Charlotte Counties.;

Important Dates
LOI Date: 06/25/23
Deadline: 09/29/23 Save

Grant Description
Grants to New Brunswick registered charities and qualified donees in eligible counties for activities to address local social issues. A letter of intent is required prior to the submission of a full application. Funding is intended to reduce poverty and incidents of domestic violence, provide assistance to children, and support mental health. Eligible counties are Kings, Charlotte, and Saint John.

The Foundation offers support to help strengthen charities in addition to funding operations and projects. These supports are available whether or not your charity receives direct funding. 

Organizations must be addressing one or more of these community priorities:

  • Moving people from poverty to possibility
  • Helping kids achieve their full potential
  • Mental health support
  • Breaking the cycle of domestic violence

Funding Principles: Organizations seeking funding are required to indicate how their funding request will demonstrate the following principles:

  • Know the community: the funding request builds on community assets – knowledge, abilities, diversity and is based on an organization’s in-depth understanding of what the community cares about.
  • Capacity building: the funding request strengthens the organization’s capacity to be resilient and healthy so it can effectively respond to challenges and opportunities.
  • Measurable difference: the funding request makes immediate and long-term, positive and measurable difference in one or more of United Way’s priority areas.
  • Flexibility and innovation: the funding request exhibits an innovative and flexible approach in addressing community needs and United Way priorities.
  • Collaboration and partnership: the funding request employs collaborative efforts and optimized partnerships to support its clients and strengthen the community. 

The Foundation invests in the following:

  • The real costs associated with delivering outcomes. Funding is provided for both program and operational expenses. 
  • Multi-year grants (the majority of funding is committed for multiple years).
  • System change and capacity building.
  • Requests that engage and benefit multiple organizations, clear ownership and deliverables are required.


Additional Eligibility Criteria
Eligibility Criteria:
- Organizations must be a Registered Canadian Charity.
- Organizations must provide programs and services in this region: Saint John, Kings, and Charlotte Counties.
- Organizations must be addressing one or more of the community priorities.

The Foundation does not invest in the following:
- Arts, culture, heritage, environment, sports, recreation or animal programs that do not demonstrate clear alignment with the Foundation's social mandate
- Special events or conferences
- Activities that are considered core government services
- Political parties
- Religious activities
- Deficit funding
- Fundraising initiatives
- Medical or scientific research
- Capital projects, in most cases
- Service duplication, in most cases

Pre-Proposal Conference
Funding information sessions: 10:00-11:00 AM
April 26 (in-person) and May 4 (virtual)

Register for the upcoming info sessions by clicking on this link and filling out the form:

Pre-Application Information
2023 Funding Application Timeline:
- April 26 (in-person) and May 4 (virtual) Funding information sessions: 10:00-11:00 AM
- Letter of Intent opens (May 15th)
- LOI due (June 25th at 5:00 PM).
- Agencies notified (August 7)
- Application Deadline (Aug 28 - Sept 29) by invitation
- Interviews Oct 30 - Nov 10 by invitation
- Board approval (November 23)
- Agencies notified (December 8)

Before submitting an application, it is strongly suggested that applicants reach out to the Community Impact Manager or attend one of the information sessions AND review the application guide to help them develop your proposal.

"Who We Fund":

Estimated Size of Grant
- Minimum funding request is $15,000
- Funding request must not exceed 30% of an organization's operating budget, in most cases.

Term of Contract
- Successful applicants will receive funding from March 2024 – February 2025.
- 75-80% of funding is committed for multiple years.

Contact Information

For more information or assistance, please contact Alexya Heelis, Executive Director, at

Please contact:
Chelsie Nightingale for concept questions:, 506-658-1228
Gina Carter for technical questions:, (506) 658-1212

United Way Saint John, Kings & Charlotte
28 Richmond St.
Saint John, NB
E2L 3B2
(506) 658-1212

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