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Marketing Matching Grant Program

Grants to Colorado Nonprofits, Counties, and
Municipalities to Increase Local Tourism

Agency Type:

State

Funding Source:

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Colorado Tourism Office

Deadline Date:

08/16/19 4:00 PM

Description:

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Grants of up to $10,000 and grants of up to $25,000 to Colorado nonprofit organizations, counties, and municipalities to increase local tourism. Applicants must register online at least 48 hours before submitting their application. Funding is intended to increase overnight stays and visitation beyond 50 miles.

The Colorado Tourism Office will offer two Marketing Matching Grant options: Small Marketing Matching Grants and Marketing Matching Grants.

Small Marketing Matching Grants are for the purpose of promoting Colorado’s lesser known locales and destinations and are intended to increase overnight stays and visitation from beyond 50 miles. The overall goal of the program is to increase traveler spending and economic benefit for rural Colorado through effective marketing.

Marketing Matching Grants are for the purpose of promoting the state or a region as a tourism destination and are intended to increase overnight stays and visitation from beyond 50 miles. The overall goal of the program is to increase traveler spending and economic benefit for Colorado through effective marketing.

For both grant options, preference will be given to proposals that:
- Support further development of a Colorado travel region’s brand story or positioning statement
- Help deliver an integrated destination experience
- Inspire destination stories founded upon a common theme
- Support creative consistency across communications and experiences

Eligible Use of Funds can be found at:
- Small Marketing Matching Grants: https://industry.colorado.com/sites/default/files/FY20_Small_MarketingMatch_3.pdf#page=2.
- Marketing Matching Grants: https://industry.colorado.com/sites/default/files/FY20_MarketingMatch_3.pdf#page=2.

GrantWatch ID#:

GrantWatch ID#: 175963

Estimated Size of Grant:

- Small Marketing Matching Grants: Up to $10,000
- Marketing Matching Grants: Up to $25,000

Term of Contract:

For both grants, the contract end date is 9/1/2020.

Additional Eligibility Criteria:

Grant entity eligibility - Small Marketing Matching Grants and Marketing Matching Grants
Applicants must be either:
- A nonprofit organization located and doing business in the State of Colorado operating tourism-related activities of benefit to the entire state or region, or
- A Colorado city or county government engaged in tourism promotion or development.
- Each submitting lead applicant is limited to one grant project per fiscal year. Note: Lead applicants can be a partner in a separate grant application.
- Lead applicant marketing budget from the previous fiscal year cannot exceed $100,000.

Grant entity ineligibility - Small Marketing Matching Grants and Marketing Matching Grants:
Ineligible applicants include those listed below:
- Entities that fail to fulfill Colorado Tourism Office grant award requirements within the past fiscal year (includes: project completion, submission of required grant reporting, proper use of grant funds, lack of acknowledgment, changes to proposal without approval)
- For-profit organizations
- Individual attractions and/or businesses
- Organizations receiving a CTO event sponsorship in the same fiscal year.

Ineligible use of funds - Small Marketing Matching Grants and Marketing Matching Grants:
- Employee salaries, personnel costs, and grant management costs
- Agency commissions and fees
- Office Supplies, items for resale
- Gift Cards
- Lobbying
- Educational conferences, advocacy program, and membership dues
- Travel expenses
- Purchase or rentals of equipment or supplies
- Food or alcoholic beverages
- Gateway, way-finding, or informational signage

Pre-Application Information:

FY2020 Dates:
- Online Application Opens: Monday, July 1, 2019 at 1:00pm
- Application Deadline: Friday, August, 16, 2019 at 4:00pm
- Small Marketing Matching Grants Status Notification: Friday, September 13, 2019
- Marketing Matching Grants Status Notification: Friday, October 4, 2019

Cash Match:
- Small Marketing Matching Grants: 1:4
- Marketing Matching Grants: 1:1 - Up to 20% of the match may be in-kind, which may include services such as staff time or donated services relevant to the grant project.

Note: It takes at least 48 hours for a new user account to be created in the OEDIT application portal. Do not wait until the deadline week to create an account.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online Application System: https://oedit.secure.force.com/oedit/

For additional help using the online grant system, or any other questions, contact:
Elizabeth O’Rear
303-892-3893
elizabeth.orear@state.co.us

URL for Full Text (RFP):

Geographic Focus:

USA: Colorado