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Tourist Information Center (TIC) Grant Program

Grants to Wisconsin Nonprofits, Tribes, and
Municipalities to Support Tourism Information Centers

Agency Type:


Funding Source:

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Wisconsin Department of Tourism

Deadline Date:

07/01/19 Midnight


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Grants of up to $15,000 per year to Wisconsin nonprofit tourism organizations, tribes, and municipalities to reimburse the operations of regional tourism information centers. Funding is intended to support traveler services that result in a positive economic impact on the region and state.

The Department has identified the following elements that are key to a successful welcome center. Strong applications speak to how these elements apply to the center:
- Easily accessible to visitors. Staffed at convenient, high traffic times – including weekends.
- Knowledgeable staff providing reliable information about state-wide travel opportunities.
- Brochure distribution from large and small destinations and tourism businesses all across the state.
- Integration of the brand message – fun!

Eligible Expenses:
- Staffing costs for the TIC
- Signage at or near center’s location or audiovisual equipment
- Costs for standard display equipment such as racks or shelving

GrantWatch ID#:

GrantWatch ID#: 177196

Estimated Total Program Funding:


Estimated Size of Grant:

An eligible applicant may be reimbursed up to $15,000 per organization per year (up to $7,500 per round).

Term of Contract:

Eligible expenses for applications due January 1 must be incurred between July 1 and December 31 of the previous calendar year.

Eligible expenses for applications due July 1 must be incurred between January 1 and June 30 of that year.

Additional Eligibility Criteria:

This grant program is open to nonprofit tourism organizations, municipalities, or Native American tribes who operate a regional tourist information center, providing information on cultural, recreational and other tourism businesses.

Information center must be housed in a key location for travelers to stop by, have trained staff, track visitors and provide information on the region and the state

Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts, or matching funds for Joint Effort Marketing projects.

Pre-Application Information:

Applications are due by midnight on January 1 and July 1 for eligible expenses already incurred.

Approved grants are handled as expense reimbursements. Expenses must be incurred before submitting an application

The grant program will reimburse up to 50% of eligible expenses.

Applications are due by January 1 for eligible expenses already incurred between July 1 and December 31 of the previous calendar year.

Applications are due by July 1 for eligible expenses already incurred between January 1 and June 30 of that year.

Applications are to be submitted online. If you haven’t used the system previously, please contact the Grant Coordinator to assist with setting up your organizational account.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

Heidi Schultz, Grants Coordinator
(608) 261-6272

Wisconsin Department of Tourism
201 W. Washington Ave.
P.O. Box 8690
Madison, WI 53708-8690

URL for Full Text (RFP):

Geographic Focus:

USA: Wisconsin