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Minority Convention Grant Program

Grants to Florida Nonprofits and Agencies to
Attract National Events Serving Minority Groups

Agency Type:

Foundation / Corporation

Funding Source:

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Grants totaling $40,000 to Florida nonprofits and local governments to attract national conventions and conferences involving minority groups. Funding will support promotional activities that attract national conventions and conferences to the state. Eligible costs include advertising (print, broadcast, digital, social media or out of home), direct mail, brochure production, sales videos and presentations, as well as other related projects/programs.

Applicants must propose a feasible and effective strategy for contacting meeting planners and assign one individual to be responsible for the contacts.

Applicants must estimate the economic impact of the conference or convention on the local area and the potential for generation of future business. Projects/Programs must have expressed support from other local governments and nonprofits in the area.

Examples of Previous Grant Award Programs
- Produce and publish a multicultural visitor guide and planner for distribution to meeting planners, association executives, trade show managers and event planners. Advertising placed and press releases generated promoting the availability of the guide and planner.
- A direct mail campaign targeting African American associations, meeting planners, and other minority associations promoting an area’s hotels/attractions to prospective meeting and convention planners.
- A marketing, promotion and sales initiative to promote and introduce a new convention center to minority convention meeting planners. As a result of these efforts, the Grantee has been able to attract two additional
meetings to the area.

GrantWatch ID#:

GrantWatch ID#: 179175

Estimated Total Program Funding:


Estimated Size of Grant:

Multiple grants for varying amounts may be awarded.

Term of Contract:

All project/program expenditures must be completed during the period of July 1, 2018, through June 15, 2019. VISIT FLORIDA will not reimburse any expenditure prior to July 1, 2018.

Additional Eligibility Criteria:

To receive an award under the Minority Convention Grant program, the applicant must be a local government or nonprofit corporation or organization.

Grant applicant must have prior experience hosting conferences or conventions.

Minority persons shall be as defined in Section 288.703, Florida Statutes, except they need not be residents of Florida. In the Florida Statutes, "Minority person" means a lawful, permanent resident of Florida who is:

-An African American, a person having origins in any of the racial groups of the African Descent.

-A Hispanic American, a person of Spanish or Portuguese culture with origins in Spain, Portugal, Mexico, South America, Central America, or the Caribbean, regardless of race.

-An Asian American, a person having origins in any of the original peoples of the Far East, Southeast Asia, the Indian Subcontinent, or the Pacific Islands, including the Hawaiian Islands prior to 1778.

-A Native American, a person who has origins in any of the Indian Tribes of North America prior to 1835, upon presentation of proper documentation thereof as established by rule of the Department of Management Services.

-An American woman.

Grant funding may not be used to subsidize existing scheduled events.

Marketing efforts cannot include VISIT FLORIDA opportunities, i.e. Welcome Center brochure distribution or VISIT FLORIDA produced publications.

Pre-Application Information:

Applications for FY18/19 Grant Program will open December 5, 2017 and will close February 4, 2018. All applicants will be notified of their award status with a letter from VISIT FLORIDA, early June 2018.

The Minority Convention Grant program is a reimbursement grant program.

Grants Toolkit:

Application Video Tutorial:

Webinar 2018-2018 Grant Program Overview:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

For more information, contact:

2540 W. Executive Center Circle, Suite 200
Tallahassee, Florida 32301

(877) 435-2872

URL for Full Text (RFP):

Geographic Focus:

USA: Florida