New Jersey Department of State - Division of Travel and Tourism
06/13/19 3:30 PM EST
Grants ranging from $2,000 to $25,000 to New Jersey organizations for projects that promote the state as a premier tourism destination. Applicants must submit a declaration of intent to apply prior to submitting a full application. Funding is available to market and promote specific tourism opportunities within the state.
Types of Project Proposals:
-Brochure Creation and Distribution
-Advertising/Marketing a tourism event
-General Marketing Plan developed to attract tourists
Projects will be selected based upon high quality work, clear demonstration of contribution to New Jersey tourism and fulfillment of Division of Travel and Tourism’s priorities. All applications will be distributed to an independent review panel. The panel will evaluate all proposals against the stated criteria and achieve consensus on the merits of each:
- The applicant organization must have and illustrate in the proposal a significant interest in the promotion of a tourist destination/attraction/activity. The organization should provide evidence of its experience producing effective marketing programs or events.
- If the event or program is a new venture, a decision will be based on the strength of the project's marketing plan.
The focus of the Cooperative Marketing Grant Program is to increase awareness of New Jersey as a tourism destination through marketing. The following are examples of eligible marketing expenses:
-Advertising and production costs, cost of ads and placement of ads for television, radio, print, billboards and internet.
-The cost for hiring a marketing or public relations firm.
-Production and distribution of brochures, rack cards or direct mail.
-New, major marketing initiatives for the creation of a new website or improvement to an existing website.
-Hospitality management training and visitor service initiatives that strengthen tourism product delivery.
GrantWatch ID#: 181024
Cooperative Marketing Grant awards range from $2,000 to $25,000.
Award Amounts by Project Type:
-Brochure Creation and Distribution: $2,000 - $5,000
-Advertising/Marketing a tourism event: Sponsorship up to $15,000
-General Marketing Plan developed to attract tourists: Up to $25,000
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
Apply online through SAGE (after March 18):
New Jersey Department of State
Division of Travel and Tourism
P.O. Box 460
Trenton, NJ 08625.
USA: New Jersey