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Tourism Advancement Program - Special Projects

Grants to Florida Organizations for Events and
Programs that Generate Media and Promotional Impact

Agency Type:

Local

Funding Source:

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Miami Beach Visitor and Convention Authority (MBVCA)

Conf. Date:

02/26/21

LOI Date:

03/12/21

Deadline Date:

03/22/21 12:00 PM

Description:

Request a Grant Writer

Grants of up to $85,000 to Florida nonprofit organizations and for-profit organizations in eligible locations for events and programs that generate a significant return in promotion or viewership. Applicants must meet with program staff and submit preliminary information prior to submitting an application. The goal of the program is to promote the image of Miami Beach locally, nationally, and internationally as an outstanding tourist destination.

Minimum Required Criteria (2 of 3 must be met):

  • 1,000 Confirmed Hotel Room Nights in Miami Beach
  • 150,000,000 Contracted Media Impression 
  • 10,000,000 Contracted Television or Cable Broadcast

The panel will provide priority attention to the following tourism development objectives in regard to making funding decisions:

  • Television Coverage: Programs with confirmed television coverage and viewership from a major network or cable provider.
  • Development Areas: Programs that occur during the months of June - September and during national holidays; programs that help expand the positive impact of tourism into North Beach and other under-utilized areas of Miami Beach.
  • Confirmation of Hotel Room Nights: Programs with confirmed hotel room blocks of 1,000 hotel room nights or more in a Miami Beach hotel.
  • Significant Impact: Programs that have a track record or a demonstrable potential to provide a significant national or international return for Miami Beach in regard to publicity and visitorship.
  • Long-Term Planning: Year-round activities, series of events, or entire seasons that demonstrate comprehensive and strategic approaches to building effective cultural tourism programs.
  • Open to the Public: Programs, events, and activities that are open and accessible to Miami Beach visitors and residents.
  • Event Quality and Reputation: Events that attract high caliber and high profile artists to perform in Miami Beach; events with an outstanding national or international reputation.

GrantWatch ID#:

GrantWatch ID#: 182063

Estimated Size of Grant:

The maximum grant request is one-quarter of the actual project budget, up to a maximum of $85,000.

Term of Contract:

Programs must take place in the 2020/2021 fiscal year (October 1, 2020, through September 30, 2021)

Additional Eligibility Criteria:

Nonprofit and for-profit organizations may apply.

Additional requirements:
- Applicant organizations must be incorporated for a minimum of one year from the event start date to be eligible to apply for a grant. If applicant organization has been incorporated less than a year, a Fiscal Agent, with a minimum of one year of incorporation from the event start date, may apply on their behalf.
- Applicants presenting to the Board must be registered as lobbyists with the City of Miami Beach.
- Applicants should be prepared to make a brief presentation about their program and be ready to respond to questions from the MBVCA Board. Applicants must be present at the meeting to be considered for funding.
- At least 50% of the events must take place within the City of Miami Beach.
- Programs must have accessibility to the public

For a list of ineligible expenses, see:
https://www.miamibeachvca.com/core/fileparse.php/1403/urlt/2020-2021-TAP_Special-Projects_Guidelines-Only.pdf#page=6

Pre-Application Information:

Pre-proposal conferences must take place with administration before applying.

Tourism Partnerships are reviewed once during the first period of each fiscal year. All other grant categories will be reviewed according to the event and/or project date.

First Period: October 1, 2020 – January 31, 2021
- Prospective Applicants must meet with MBVCA Staff by Friday, August 28, 2020, by 4:00 PM
- Project Information and Required Grant Criteria must be submitted for approval by Friday, September 4, 2020, by 3:00 PM
- Draft Application and Application Attachments must be submitted by Friday, September 11, 2020, by 3:00 PM
- Final Application Deadline: Monday, September 21, 2020, by 12:00 PM
- Board Meeting Date: TBA in late September/October 2020

Second Period: February 1, 2021 – May 31, 2021
- Prospective Applicants must meet with MBVCA Staff by Friday, November 13, 2020, by 4:00 PM
- Project Information and Required Grant Criteria must be submitted for approval by Friday, November 20, 2020, by 3:00 PM
- Draft Application and Application Attachments must be submitted by Wednesday, December 2, 2020, by 3:00 PM
- Final Application Deadline: Friday, December 11, 2020, by 12:00 PM
- Board Meeting Date: TBA in December 2020/January 2021

Third Period: June 1, 2021 – September 30, 2021
- Prospective Applicants must meet with MBVCA Staff by Friday, February 26, 2021, by 4:00 PM
- Project Information and Required Grant Criteria must be submitted for approval by Friday, March 5, 2021, by 3:00 PM
- Draft Application and Application Attachments must be submitted by Friday, March 12, 2021, by 3:00 PM
- Final Application Deadline: Monday, March 22, 2021, by 12:00 PM
- Board Meeting Date: TBA in April 2021

All organizations must be registered as lobbyists with the City of Miami Beach City Clerk’s office prior to presenting to the MBVCA Board. For more information, see: http://www.miamibeachfl.gov/

An organization may apply only once for any one project or event within a funding period.

Grant Programs Information: https://www.miamibeachvca.com/grants-program/

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online application portal: https://www.miamibeachvca.com/portal/login/

Miami Beach Visitor and Convention Authority
1701 Meridian Avenue, Suite 403
Miami Beach, FL 33139
305.673.7050

URL for Full Text (RFP):

Geographic Focus:

USA: Florida: City of Miami Beach

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