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Traditional Co-op Marketing Program

Grants to Utah Nonprofits and Public Entities for
Marketing Campaigns to Increase Tourist Spending

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Utah Office of Tourism (UOT)

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Grants to Utah nonprofit organizations and public entities for marketing campaigns to increase tourist spending throughout the state. First-time applicants must complete a webinar prior to submitting a full application. Funding may be used for expenses such as, but not limited to, marketing research, marketing attendance of a convention, website design, and marketing in digital, print, and broadcast media.

The co-op fund creates a partnership between the Utah Office of Tourism (UOT) and Utah’s local destination marketing organizations, including convention and visitor bureaus, chambers of commerce, events, festivals, and regional tourism organizations, to increase visitor spending in the state through marketing. Applying for co-op dollars is a competitive process and includes identifying measurables that show a return on investment to the state. It is a matching fund and applications are only accepted once per year.

For a list of eligible projects, see the following link:

GrantWatch ID#:

GrantWatch ID#: 195801

Estimated Size of Grant:

Qualified entities may apply for up to $275,000 in co-op funds.

In an effort to help jumpstart the state’s economy following the COVID 19 Pandemic, the Traditional Co-op Program now allows a portion of every 2021 application to include either 15% of the total project cost or up to $35,000, whichever amount is greater, to go towards in-state marketing.

Additional Eligibility Criteria:

Cities, counties, non-profit destination marketing organizations (DNOs), and similar public entities are eligible to apply.

Qualified Applicants Must Meet at Least One of the Following Organizational Requirements:
- Be a non-profit organization that has existed for a minimum of one year, in which the primary goal is to attract and retain additional visitors to Utah through tourism promotion.
- Be a DMO, Chamber of Commerce, Convention and Visitors Bureau, or a Regional Tourism Organization.
- Be a Public Sector Organization such as events, festivals, associations, attraction, recreation, or an entertainment venue.
- Be an organization exempt from Federal Income Tax under Section 501 of the Internal Revenue Service Code.

Additional Requirements:
- No qualified entity may serve as a fiscal agent for a non-qualified entity.
- Co-op funds cannot be matched with other state dollars. All applicants will be required to identify the amount and source of their matching funds as well as any state any support they are currently receiving.
- When submitting an application involving multiple partners, the largest financial contributor must be the primary contact on the application. Partnership applications count toward each entity’s total cap.

Ineligible Projects:

Administrative costs (i.e. salaries, travel, food and beverages, lodging, gifts/awards, web hosting, memberships, or entertainment for personal and/volunteers of organizations, retainers).

- Fam Tours: (i.e. travel, food, beverages, lodging, gifts/awards or entertainment)
- Tangible personal property (i.e. Office furnishings or equipment, a permanent collection or individual pieces of art, etc.)
- Interest, reduction of deficits or loans
- Scholarships, endowments or cash awards of any description
- Direct funding to acquire, construct, extend, or maintain a facility
- Activities or materials which violate State or Federal laws
- Projects already in progress

Pre-proposal Conference:

In-state Marketing Webinars:
May 20, 2021 – 3:00 – 3:30 pm – Zoom Meeting Link:
June 2, 2021 – 11:00 – 11:30 am

Pre-Application Information:

- Applications Open—May 2021
- Application Deadline— June 30, 2021
- Oral Interviews—July 26 & 27, 2021
- Awards Announced— August 13, 2021

New applicants must attend a short webinar in order to gain access to the application program. Returning applicants are also welcome to participate in the training webinars.

If you are interested in applying for co-op funding please send an email to Kelly Day at the email address listed in Contact Information below noting your intent to apply and you will be notified of the webinar training schedule.

The UOT will match 50% of the total project cost up to $275,000.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

If you are interested in applying, send an email to:
Kelly Day, Cooperative Marketing Manager

Utah Governor's Office of Economic Development
Utah Office of Tourism
Council Hall/Capitol Hill | 300 N. State Street | SLC, UT 84114

URL for Full Text (RFP):

Geographic Focus:

USA: Utah

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