Utah Office of Tourism (UOT)
Grants to Utah nonprofit organizations and public entities for marketing campaigns to increase tourist spending throughout the state. First-time applicants must complete a webinar prior to submitting a full application. Funding may be used for expenses such as, but not limited to, marketing research, marketing attendance of a convention, website design, and marketing in digital, print, and broadcast media.
The co-op fund creates a partnership between the Utah Office of Tourism (UOT) and Utah’s local destination marketing organizations, including convention and visitor bureaus, chambers of commerce, events, festivals, and regional tourism organizations, to increase visitor spending in the state through marketing. Applying for co-op dollars is a competitive process and includes identifying measurables that show a return on investment to the state. It is a matching fund and applications are only accepted once per year.
For a list of eligible projects, see the following link: https://travel.utah.gov/wp-content/uploads/2021-Co-op-Guidelines.pdf#page=2
GrantWatch ID#: 195801
Qualified entities may apply for up to $275,000 in co-op funds.
In an effort to help jumpstart the state’s economy following the COVID 19 Pandemic, the Traditional Co-op Program now allows a portion of every 2021 application to include either 15% of the total project cost or up to $35,000, whichever amount is greater, to go towards in-state marketing.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
If you are interested in applying, send an email to:
Kelly Day, Cooperative Marketing Manager
Utah Governor's Office of Economic Development
Utah Office of Tourism
Council Hall/Capitol Hill | 300 N. State Street | SLC, UT 84114
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