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Grants to Kansas Organizations in Eligible
Locations to Support Events that Attract Tourism

Transient Guest Tax Grant (TGT) Program

Agency Type:

Local

Funding Source:

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City of Lawrence

Conf. Date:

11/18/21

Deadline Date:

12/05/21 11:59 PM

Description:

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Grants to Kansas organizations in eligible locations to support events that attract tourism. Funding is intended to promote, encourage, and strengthen programs and events that attract visitors and benefit the local economy. Eligible activities should benefit the community of Lawrence and/or enhance the visitor experience in Lawrence.

Apply for funding through the City of Lawrence to support, grow or bring events to the city which enhance Lawrence's character and reputation for tourist activities.

The Transient Guest Tax Grant Program will provide funding for specific events which meet the following goals:

  • Demonstrate a measurable economic benefit including enhancing the cultural economy or travel/tourism economy, create additional transient guest tax and sales tax; and
  • Enhance Lawrence’s character and reputation for tourist activities and demonstrate pull of regional visitors.

This funding can be used for overall event support; however, marketing and promotional efforts will be looked upon favorably. The following is a list of potential advertising/marketing/promotion tools that could be used for events:

  • Advertising: Print, social media, digital (web), radio, television
  • Printing: Flyers, posters, billboards, pre-event signage/banners, direct mail (including postage)
  • Video: Pre-event publicity video to promote event
  • E-mail: E-mail subscription marketing management tools
  • Web: Search engine optimization, event/program website design, market research analysis, website hosting fees
  • Design: Graphic design, copywriting, design and layout services

Organizations that apply for funds should note that the advisory board wishes to see events become self-sustaining. This program is intended to help grow or initially fund events but this does not limit the advisory board from funding any events they determine meet the goals of this program.

When possible, event organizers should note whether the event is expected to create overnight stays, thus generating Transient Guest Tax. An event producing overnight stays during non-peak times for hotels, including weekdays as well as weekends from December through March are particularly desirable. 

GrantWatch ID#:

GrantWatch ID#: 199904

Estimated Total Program Funding:

$120,000

Estimated Size of Grant:

Grants will be limited to $12,000 per event or 10% of the total funding allotment for the year.

Term of Contract:

Events must occur between January 1 and December 31, 2022.

Additional Eligibility Criteria:

Submitting organizations should be a Lawrence-based organization with events and programs held within the Lawrence city limits.

Pre-proposal Conference:

November 16 and 18, 2021: Informational meetings for potential grant applicants – Zoom and City Commission Room at City Hall for those without technology access (mask required).

- Register for the November 16 informational meeting at 11:30 a.m. here: https://bit.ly/3CPEipP

- Register for the November 18 informational meeting at 4:30 p.m. here: https://bit.ly/2YjgUSo

Pre-Application Information:

The deadline for FY2022 TGT Grant applications is December 5, 2021 by 11:59 p.m.

Timeline for the 2022 Grant Application Process:
- November 8, 2021, through December 5, 2021: Application period open for grants for FY2022
- November 16 and 18, 2021: Informational meetings for potential grant applicants – Zoom and City Commission Room at City Hall for those without technology access (mask required).
- Friday, December 10 (1-3:00 p.m.): Advisory Board meeting for initial review of applications – Zoom and City Commission Room at City Hall for those without technology access (mask required).
- Friday, December 17 (9-Noon): Advisory Board meeting to hear applicant 3-minute presentations – Zoom and City Commission Room at City Hall for those without technology access (mask required).
- Friday, January 7, 2022 (1-3 p.m.): Advisory Board meeting (review scoring matrix and make recommendations) – Zoom and City Commission Room at City Hall for those without technology access (mask required).
- Tuesday, January 18 or 25, 2022: City Commission reviews TGT Grant Advisory Board funding recommendations for approval at City Commission meeting

Organizations can submit funding requests for multiple events held throughout the year as separate grant requests.

The value of services provided by other organizations should be included in the application and noted as in-kind support.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply online at the URL for Full Text link below.

For more information:

Please contact Porter Arneill, Director of Communications and Creative Resources, (785) 832-3402, parneill@lawrenceks.org or
Melody Henning, Communications Administrative Specialist, (785) 832-3411, mhenning@lawrenceks.org

URL for Full Text (RFP):

Geographic Focus:

USA: Kansas: Lawrence

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