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Competitive Grant Program - Tourism Event Marketing

Grants to Louisiana Nonprofits and For-Profits
to Boost Tourism and Improve the Economy

Agency Type:

State

Funding Source:

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Louisiana Department of Culture, Recreation and Tourism (DCRT) - Louisiana Office of Tourism (LOT)

Deadline Date:

04/07/20 Postmarked; 4:30 PM for hand-delivered applications

Description:

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Grants to Lousiana nonprofit and for-profit organizations to boost tourism and improve the economy. Funding will be awarded to programs that promote the cultural, historical, scenic, and recreational assets of the region. The objective of the program is to encourage local communities to advertise tourism events in markets beyond a 50-mile radius of the event to increase attendance and visitor spending at the event and in the surrounding community. The Tourism Event must take place in Louisiana.

The Program is designed to: (1) strengthen Louisiana’s tourism partnerships and alliances; (2)  support Louisiana’s tourism industry as a whole; and (3) increase visitation, length of stays, and visitor spending in Louisiana. 

Eligible Tourism Events: 

  • Fairs and Festivals
  • Tourism Events that will bring future travel to Louisiana (e.g., Society of American Travel Writers)
  • Competitions or Sporting Events – regional, national, or international championships or competitions held in Louisiana that draw participants from at least three (3) states or from another country
  • Grand Opening of a brand new Louisiana tourism attraction
  • Other events determined by the LOT to fulfill the goals and objectives of this program

      Qualifying Media / Marketing Expenses:

  • Newspapers
  • Consulting services
  • Magazines
  • Promotional items
  • Billboards (located outside Louisiana; along interstate)
  • Radio (must include the phrase, “Visit LouisianaTravel.com to plan your trip today.”)
  • Television (Logo must be visible for at least 4 seconds.)
  • Banner ads on travel websites (e.g., Orbitz.com; lastminute.com) and websites directly connected to an eligible media outlet (e.g., SouthernLiving.com, DallasNews.com). 

GrantWatch ID#:

GrantWatch ID#: 179090

Estimated Size of Grant:

The maximum grant award in the FY 20-21 Grant Cycle is $10,000.

Term of Contract:

The Tourism Event must take place between July 1, 2020 and June 30, 2021.

Additional Eligibility Criteria:

Private entities only, e.g., for-profit and nonprofit corporations, limited liability companies.

Ineligible Tourism Events:
- Award Ceremonies
- Church events
- Conferences and conventions with the exception of national tourism media conferences held in Louisiana
- Events held in multiple areas of the state (e.g., Mardi Gras, holiday parades, MLK or 4th of July celebrations, parish fairs, sports tournaments)
- Fundraisers
-Family reunions
- Anniversary celebrations
- Additions, refurbishments, or new exhibits to an attraction
- Sweepstakes promotions

Ineligible Marketing Expenses:
- Consulting services
- Promotional items
- Event signage
- Direct mail
- Documentaries
- Maps, brochures, rack cards, flyers, or posters
- Media production, design, or editing expenses
- Interactive advertising on LouisianaTravel.com
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Social media websites (e.g., Facebook, YouTube, Twitter, Instagram)
- Printing expenses
- Annual guides, planners, and directories
- Marketing promotional videos

Pre-Application Information:

Application packet and supporting documentation must be postmarked by Tuesday, April 7, 2020, or hand-delivered by 4:30 PM on Tuesday, April 7, 2020.

The LOT will announce awards by June 30, 2020, or early July, depending on the 2020 legislative session.

Through the Program, the LOT provides matching grants to reimburse a percentage of the actual cost of Qualifying Marketing Expenses associated with the promotion of a tourism event.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

For more information or questions, contact Chelsea Gravel at cgravel@crt.la.gov or at 225-342-7385.

Please mail your application to:

Chelsea Gravel
Competitive Grant Program
Louisiana Office of Tourism
P.O. Box 94291
Baton Rouge, LA 70804-9291

Or for Express Mail / Hand-delivery:

Chelsea Gravel
Competitive Grant Program
Louisiana Office of Tourism
1051 N. Third St., Room 342
Baton Rouge, LA 70802

Funding or Pin Number:

CGP FY21

URL for Full Text (RFP):

Geographic Focus:

USA: Louisiana

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