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Small Business COVID-19 Relief Grant Program

Grants to California Small Businesses in Eligible Locations
for Support During the Coronavirus Health Crisis

Agency Type:

Foundation / Corporation

Funding Source:

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Pasadena Community Foundation (PCF)

Conf. Date:


Deadline Date:

02/12/21 5:00 PM


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Grants of $7,500 to California small businesses in eligible locations for support during the Coronavirus (COVID-19) health crisis. Funding is intended for applicants that have experienced economic challenges and revenue losses due to the pandemic. Eligible businesses must operate out of a street-level store front in the City of Pasadena.

Grant funds will be issued on a reimbursable basis to cover the following costs:

  • Utility Payments: gas, electricity, and/or water business expenses.  An eligible business will need to show proof of payment of its utility bill(s).
  • Personal Protective Equipment (“PPE”): PPE to comply with State and/or County guidelines to protect staff and members of the public.
  • Rent: place-of-business rent payments

The grant can also be used for reimbursement of other day-to-day operating expenses such as payroll, mortgage payments, inventory, and other similar expenses.

GrantWatch ID#:

GrantWatch ID#: 194389

Number of Grants:

The program will provide approximately 50 reimbursable grants.

Estimated Size of Grant:

Grants of $7,500 each

Additional Eligibility Criteria:

To be eligible to apply for the Small-Business COVID-19 Relief Grant Program, a business must meet all of the following criteria at time of application submission:
- Business must operate out of street-level store front in the City of Pasadena and is legally operating under all local, state and federal laws and current on any and all taxes/fees/license owed to the City of Pasadena and does not have a current lawsuit pending against the City of Pasadena.;
- Have experienced an economic hardship due to the COVID-19 pandemic and can demonstrate at least 25% decline in revenues due to COVID-19 between January 1, 2020 and December 31, 2020;
- Have a current Pasadena business license;
- Must be a for-profit micro-enterprise with 5 or fewer employees including the owner(s);
- Applicant must own 51%+ majority owner of business;
- Must not have received past City grant program funds and must disclose receipt federal PPP or EIDL. Prior federal funding does not automatically disqualify, however, priority given to those who did not receive funding.
- Demonstrate a stable track record of business operations under current ownership; and
- Provide the dedication and wherewithal to remain open for a period of 12 months after receipt of the relief funds.

Ineligible Applicants:
- Do not meet the eligibility criteria listed above;
- Non-profit organizations are not eligible businesses, and will not be considered for funding;
- Other ineligible businesses include payday loan businesses, liquor and tobacco stores, pawn shops, firearm or other weapons dealers, life insurance companies, adult entertainment, passive real estate investments, home-based businesses, national or regional chains; and/or
- Businesses currently in bankruptcy.

For ineligible uses of funds, see the URL for Full Text.

Pre-proposal Conference:

Information sessions will be available at the following dates and times:
- Wednesday, January 20, Noon
- Friday, January 22, Noon
- Thursday, January 28, Noon
- Saturday, January 30, Noon

The Zoom sessions can be accessed at this link:

Pre-Application Information:

Grant applications will be available starting January 25th, 2021 and due on Friday, February 12 at 5pm.

Business owners that need assistance completing the program application can get support and guidance through the Pasadena Small Business Development Center (SBDC). In order to receive additional support in completing the application, applicants are encouraged to sign up with the SBDC at

Grant funds will be issued on a reimbursement basis.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

For assistance in completing the Pasadena Small Business COVID-19 Relief Grant or to set up a one-on-one consultation (at no cost), please contact the SBDC:

For questions or additional information regarding the Small Business COVID-19 Relief Grant Application, please contact Pasadena Community Foundation Program Officers Kate Clavijo at (626) 796-2097 x7 or Mike deHilster at (626)796-2097 x5

Pasadena Community Foundation
301 E. Colorado Blvd., Suite 810
Pasadena CA 91101
Tel: (626) 796-2097
Fax: (626) 583-4738

URL for Full Text (RFP):

Geographic Focus:

USA: California: City of Pasadena

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